Honey Boo Boo was clearly ahead of her time when she got busted selling Girl Scout Cookies online last year.
Internet sales of the coveted cookies were prohibited at the time, but now the organization has taken its Digital Cookie program out of the oven. The new effort is designed to make cookies available to customers online (obviously) while also giving Girl Scouts new e-commerce skills, like online marketing and using apps.
The move comes a year after Honey Boo Boo used her fame and Facebook page to sell hundreds of boxes of the Girl Scout Cookies, although the official Digital Cookie press release makes no mention of the controversial reality TV star’s pioneering digital strategy. But Girl Scouts officials boast of having most of the 112 Girl Scouts councils selling cookies through the Digital Cookie program — using either a “customizable cookie website” or a “cool new mobile app,” depending on the particular council’s setup –for the 2014-2015 sales season.
Digital Cookie will let customers order from home through a digital sales platform and an email inviting them to visit a specific Girl Scout’s personalized cookie website. In person, scouts can take orders the traditional way or by using a mobile app that allows for safe credit card orders and direct shipping.
Scouts and their parents or guardians will take a safety pledge for using the Internet and must approve all changes a girl makes on her customized site.
“If you buy Girl Scout Cookies online this year, you could be helping to prepare the next female leader of a global tech giant who changes our world forever,” said Anna Maria Chavez, CEO of Girl Scouts of the United States of America, in a prepared statement.
Visit the Girl Scouts’ Digital Cookie page to see if the online program is available through your local Girl Scouts council.
