iPhone 6 usage tops 6 Plus following launch weekend sales

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iPhone
The iPhone 6s and 6s Plus will look just like the iPhone 6.
Photo: Jim Merithew

Given how constrained supplies of the iPhone 6 Plus have been, it should come as no surprise that Apple’s biggest smartphone isn’t being used the most right now.

While Apple won’t say how many of each model it’s sold, mobile analytics data shows that iPhone 6 sales are outpacing 6 Plus sales more than seven to one.

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North American ad impressions recorded by Chitika show the iPhone 6 accounting for 1.5% of web on Monday, while the 6 Plus only represents 0.2%. That’s quite a difference, and it reflects reports that the 6 Plus only accounted for 2-3% of Apple’s launch inventory.

Another app usage firm called Mixpanel saw that the iPhone 6 accounted for 2.72% of traffic Monday with the 6 Plus lagging behind at 0.54%. Fiksu shows the iPhone 6 representing 1.7% of traffic with the 6 Plus at 0.3%.

Not definitive numbers by any means, but they’re certainly indicative of how few 6 Plus models are out in the wild. Apple still isn’t selling its new iPhones in China were demand for the 6 Plus is expected to be the highest, so that likely factors into sales. Supplies are also severely limited in the U.S. and other launch countries.

Apple announced that it sold 10 million new iPhones during last weekend, setting another launch record.