40,000 pounds of force makes an iPhone 5s crumble like cookies



Thanks to its gorgeous aluminum construction and Gorilla Glass display, the iPhone 5s is one of the strongest, most robust flagship smartphones money can buy. If you drop it from a reasonable height, there’s a good chance it will remain in one piece — even if it’s not wearing a case.

But Jony Ive’s aluminum is no match for the crushing machine in the video below, which uses 40,000 pounds of force to make a sturdy iPhone 5s crumble like cookies.

The video was created by OnePlus to promote the new OnePlus One, a flagship Android phone that’s priced at just $299. It’s part of the company’s crazy Smash the Past campaign, which encourages people to demolish their existing handsets and make the switch.

In some ways, the campaign makes sense — particularly with regards to the iPhone. The One has better specifications overall, including a larger 1080p display, and it’s significantly cheaper. But this video seems to suggest the One is better because it’s stronger than its rivals, and that’s not the case.

Nevertheless, there’s something strangely satisfying about seeing something that’s usually so tough get squished like that. I don’t condone it — there are far greater things to do with your old smartphone, and the iPhone’s too good to crush, in my opinion — but I’m somewhat ashamed to admit I enjoyed it anyway.

  • TeeJay2000

    “…I enjoyed [the death of a perfect iPhone 5s] anyway”

    Sad. Is this why your mother named you ‘Kill’-ian?

  • elder Signin

    It would have been even better to watch a plastic samsung phablet get crushed. I am guessing it would bend then fly apart in many pieces. Just guessing.

    • António Alves

      someone pls try to crush and one+one and see how many force is needed, maybe don’t even need a machine to crush it ahaha

  • AAPL_@_$101_Is_A_Done_Deal_:)

    It takes about 5,000 lbs. of force to crush a Galaxy S4. A gorilla could squeeze the S4 like a banana. That’s OK. Consumers don’t require Android smartphones to be strong. They just need them to be cheap.

    • Merckel

      A Gorilla is overkill. I’ve popped the back just by squeezing the sides of a SG4. Is it possible the plastic comes from recycled milk jugs?

  • DigitalBeach

    The more resourceful and responsible thing to do is recycle/trade in your “dated” device. Demolishing tech beyond repair or use is completely idiotic.

    • Michael Weisberg

      While that is true….there is something just plain fun when it comes to destroying beyond repair an electronic device. Plus you can still take it to an electronics recycling center when you are done destroying it.

  • Marcus Nelson

    I don’t know, considering it’s FOURTY THOUSAND POUNDS of force, the iPhone seems to take it pretty well.

  • Its because it was the 64 GB model. The 32 or, ESPECIALLY the 16 wouldn’t crush hardley at all.

  • Um…ok. The point of this article being….?

  • Nelson Cristo

    And that proves what? So, so stupid!!!

  • old_school

    stupid, very stupid and childish.

  • digitaldumdum

    Bad guys everywhere should feel better knowing that when they come up against Iron Man or Hellboy, they’ll be able to make calls just before being crushed to death.