Winning awards for the product design is old hat for Jonathan Ive and his team in the Apple Design Group. The company’s Senior Vice President, Industrial Design has won every honor that a product designer can claim, and then some. But today, he won an award unlike any other. He was recognized for a design that drove the adoption of an obscure technology.
Ive was honored with the Personal Achievement Award by the Mobile Data Association, a UK group that recognizes “those UK companies and individuals who have made an outstanding contribution to the uptake and success of mobile data over the last 12 months.”
The iPhone can be credited for many things — upsetting the existing mobile phone market, increasing demand for cool touchscreen interfaces, creating a new icon to be used as short-hand for innovation — but, as the MDA notes, its biggest accomplishment probably is in driving demand and adoption of mobile data plans. Data plans have been available for a very long time, but the appeal of the mobile web wasn’t obvious to most of us until we first got to try the stupendous Mobile Safari. By itself, the iPhone has made HTML browsers a near-standard feature for a modern smart phone.
And the industrial design is a big part of the success of Mobile Safari. Wiithout the finger-flicking scrolls and double-tapping zooms, the iPhone wouldn’t be what it is and mobile data wouldn’t be so hot. It’s nice that an organization that has been promoting mobile data for years recognizes that design’s contribution to the iPhone goes far beyond aesthetics and software. It was designed to make the mobile web accessible and appealing. And it succeeded wildly.
Via Ars Technica.
