Jony Ive is responsible for overseeing the birthing of Apple’s entire product line, including the iPhone and iPad. Steve Jobs was his best friend, and he is considered a legend in the design community. Heck, the Queen of England has even knighted him twice!
So, when Ive talks, the world listens. Speaking at the British Embassy’s Creative Summit recently, Ive shared some of his own philosophies, including a core belief he shares with Apple as a company: the desire to not make money, but a good product.
As one of the most valuable companies—and certainly the most valuable tech company—on earth, Apple is expected to blow away Wall Street’s expectations ever quarter. The company’s Q3 results failed to meet expectations and AAPL stock took a dive, and yet Apple’s coffers are still lined with over $100 billion in cash. That kind of money is unprecedented for any tech company.
Wired was there to hear Ive share at the Creative Summit. What he had to say shouldn’t surprise anyone who follows Apple:
“We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,” he said.
Ive went on to talk about how “really great design is hard” and his favorite part of the design process at Apple. While shorter than the London Evening Standard’s and The Telegraph’s profile on Ive, Wired’s article is definitely worth a read.
Source: Wired
