Objects of Desire: Apple Stars in Design Film




“Objectified” the indie documentary film about industrial design that gives you a rare peek into Apple designer Johnathan Ive’s studio is out in movie theaters now — with a limited number of screenings from Stockholm to San Francisco.

The 90-second trailer is punctuated with Apple products (iPhone, MacBook) and a nice-close up of Ives.

At least one reviewer said Ive’s contribution — where he explains how a laptop emerges from just about one piece of metal — is a highlight of the effort by director Gary Hustwit.

If you catch it, let us know what you think.