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BMW Wants To Copy Apple And Put A Genius Bar In Every Dealership

bmwgeniusbar

Apple’s retail operations were mocked by everyone on the planet when the first Apple Store was opened. But now that the Apple Store is the most profitable retail store in the world, everyone wants to copy what Apple’s doing.

Thanks to some inspiration from the Apple Store, BMW has decided that starting in 2014 they will require all dealers to hire young tech-savvy employees to handle questions from customers about the vehicles on the showroom floor. They’ll even be equipped with iPads and be called Geniuses.

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