Promo App Codes Brings Developers and Their Audience Together

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Promo App Codes, a  web forum, tradingpost and clearinghouse for iPhone app developers and the people who love them, launched this week and seems to already be generating considerable interest on both sides of the aisle.

For developers, the site is an oppportunity to promote their work and share Apple’s recently authorized promotional codes, a device for getting early-release and review copies of AppStore approved apps quickly into the hands of up to 50 app testers/reviewers. For reviewers/bloggers/app-nuts, the site provides an easy way to learn about new apps and to establish relationships directly with developers while giving them the valuable feedback to optimize and improve their applications.

Amanuel Tewolde, a developer and founder of Promo App Codes, told Cult of Mac, “When I first heard that Apple will give me 50 promo codes for my apps in the store, I didn’t know who to give them out to.” The site was conceived as he began to consider that “user testing is expensive, and these codes provide a cheap alternative, not to mention help with some positive buzz.”

Potential reviewers and developers alike register for a free account on the clean, simply designed site, with developers having the opportunity to post app information and screenshots in blog-fashion. Registered users have the opportunity to post comments on each “post” about an application.

Users/reviewers/bloggers create profiles and add apps to a “wish list,” entries which show up to developers as interest in their apps, and developers then contact users with free promotional codes. The site maintains a rating system for each app and hosts a forum where all interested parties can communicate with one another. At this writing the site has registered 685 accounts in the two days it’s been open for business.

“We still have lots to learn and do but things look very exciting and the timing seems right,” says Tewolde. “It is christmas season, could there be a better time to start a site where people get free apps?”

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