iTunes Could Cost Apple Over $2 Billion A Year To Run By 2012

iTunes Could Cost Apple Over $2 Billion A Year To Run By 2012

iTunes is huge, and getting huger every day… but so are its operating costs. According to a new report by Asymco, iTunes is pushing almost a billion dollars a year to run.

Currently, Apple’s iTunes operating costs come in at $75 million a month, which is two and a half times what it cost to run iTunes just last year. Multiply that by twelve and you have the yearly budget.

Right now, iTunes is only $100 million shy of the $1 billion mark, but if you assume iTunes will continue to grow at 2009’s rate, iTunes might just cost Apple over $2.25 billion to keep afloat by the end of 2011. Somehow I’m guessing they’ll be able to afford it.

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About the author

John BrownleeJohn Brownlee is Cult of Mac's Deputy Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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