As per tradition, Apple has changed its homepage to an image of Civil Rights leader and minister Martin Luther King Jr. in commemoration of Martin Luther King Jr. Day.
The quote used alongside the photo is one of King’s stating: “Life’s most persistent and urgent question is, ‘What are you doing for others?’” This is similar to Tim Cook’s stated mission for Apple as a company focused on being a “force for good” in the world.
During his tenure at Apple, Cook has often spoken about the impact King has had on his own life. While accepting a lifetime achievement award from his alma mater Auburn University in 2013, Cook talked about how King was responsible for shaping his passionate views regarding human right and equality.
While Apple doesn’t usually give its employees the day off for Martin Luther King, Jr. Day, in previous years it has set up a gift-matching program, donating an extra $50 for every voluntary hour worked by employees. It’s no yet clear whether it will be repeating the same thing for 2016.
Happy MLK Day, everyone!