T-Mobile’s latest prepaid plan makes pay-as-you-go sexy and flexible

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Slowly but surely, T-Mobile has been trying to not only become the leader of the prepaid cell phone market, but to totally corner it. It’s latest ultra-simple plan takes that mission even further, making pay-as-you-go as simple as $0.10 per minute or text, flat.

The New Pay As You Go plan is completely simple. For a $3 per month minimum charge, you get minutes and text messages at $0.10 each. End of story. If you never use your smartphone, the most it will cost you is less than a cup of coffee.

But data is being simplified too. Let’s say you rarely use data on your smartphone. Now, T-Mobile is giving you an option to subscribe to 4G LTE data for a price of just $5 a day, or $10 for a week-long option. Both data options are limited, with the daily pass topping out at a 500MB limit, and the weekly option topping out at a rather impressive 16GB… not bad for $40.

I have to say, these deals seem tempting. If you never use your smartphone or text messages — say, because you rely on Facetime and iMessages instead — you could conceivably have an iPhone with 64GB of 4G/LTE broadband a month and backup phone and text capabilities for just $43 a month.

Not to shabby. T-Mobile has become the uncarrier indeed.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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