The latest ad for Beats headphones prominently displays Apple products, which probably has something to do with the fact that Apple is spending $3 billion to buy Beats.
Clocking in at just over five minutes, you won’t see the ad on TV. It’s tailored for the upcoming World Cup, and Beats is not an official sponsor. Nevertheless, the ad is compelling and filled with celebrity cameos. Could this be the direction Apple is heading with its in-house advertising?
Soccer player Neymar Jr kicks off the spot listening to a dramatic pep talk over his gold iPhone 5s. More iPhones are prominently shown throughout the rest of the ad, and there’s even a MacBook in frame at one point.
Besides famous athletes, there are cameos by personalities like Nicki Minaj. AdAge notes that LeBron James, who is an official endorser of Samsung, appears in the ad as well. Beats co-founder Jimmy Iovine recently described how Beats spent zero dollars marketing itself in its early days. Instead, Iovine and Dr. Dre used their connections with celebrities to get Beats products in the public eye.
At Apple, Iovine and Dr will report directly to Eddy Cue, who heads the company’s internet software and services. Hopefully Beats brings some of its creative talent to Apple’s own ads, which have also been quite good recently.