Apple Retail Store Webpages Get An iOS 7 Makeover

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Apple has updated the retail section of its website with a new look more closely resembling the design aesthetic of iOS 7.

As can be seen from the comparison above, where previously the page featured content boxes, borders, and gradients, the new version of the page employs plenty of whitespace and a thinner typeface.

The biggest change to the site’s navigation is, strangely, the removal of the “Make a Reservation” button which previously allowed users to easily made Genius Bar appointments. Instead, appointments can now be made by navigating to the Genius Bar page and clicking a link in the first paragraph.

To see how far Apple’s retail page has come since it was first opened in 2001, check out this page for some nostalgia about the days in which Apple only had two physical stores.

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About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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