Steve Wozniak Appears At Press Event For Company Described As The ‘Chinese Apple’


Cult of Mac has reported on Xiaomi — the multi-billion dollar tech company commonly referred to by the Chinese media as “the Apple of the East” — before.

From “event marketing” Apple-style presentations, to its founder’s strangely familiar choice of clothes (read: blue jeans and a black turtleneck), the Chinese smartphone manufacturer is well-versed in all things Cupertino tech: the result of CEO Lei Jun having read a biography of Steve Jobs while at college.

What do you get for the billion-dollar Apple impersonators that have everything? Try Apple co-founder Steve Wozniak.

Woz appeared at the Xiaomi headquarters in Beijing over the weekend, for a side-by-side panel with Lei Jun to promote the Chinese homegrown smartphone brand.

“I’m playing with mine. I like it so far. I’ll tell you if I have problems,” Woz said by way of endorsement. “Xiaomi has excellent products. They’re good enough to break the American market.”

Wozniak also reminisced about his days building the Apple II, although he was less than direct when asked about the similarities between Apple and Xiaomi.

“Xiaomi is in a very different age. It’s hard to compare apples to apples,” Woz joked.

  • Market_Mayhem

    Infamous Apple traitor. He’s mainly a backer of Android and the Dark Side of the Force.

  • HerbalEd

    Infamous Apple traitor. He’s mainly a backer of Android and the Dark Side of the Force.

    Silly, juvenile comment. Having a mind of your own doesn’t make you a traitor.

About the author

Luke DormehlLuke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.

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