New Amazon Kindle Fire Ad Playfully Mocks Apple [Video]

Amazon has a new ad out for the Kindle Fire HDX that uses the new iPad Air as a scapegoat. It brags about how the HDX has more pixels (hardly any more), weighs less, and costs less.

Ho-hum. Microsoft, Nokia, and every other competitors make plenty of ads based on practically the same formula. What makes this new one from Amazon special is the iPad Air’s narrator. “This is the magical new iPad Air,” says the male voice with a slightly British accent—perhaps a subtle dig at Sir Jony Ive?

There are far more egregious examples of anti-Apple ads from other tech companies, and Amazon does make good points about the HDX weighing and costing less. Not sure why the narrator for the HDX has such a weird twang, but oh well. At least Amazon won’t have to pull this ad out of embarrassment.

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  • Gavin Blur

    yes – kindle is plastic crap!

  • Gavin Blur

    kindle is 32 bit apple is 64 bit – FAST!

  • Paul Burt

    On the Kindle, you’re limited to Amazon’s apps and content; on the iPad, you’re limited to Apple’s apps and content. Apple wins that round handily!

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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