LAS VEGAS — The movie ticketing website Fandango is adding paperless movie ticketing to its iPhone app, an executive said at CES.
Fandango is currently testing an app upgrade that shows Fandango’s ticketing barcode on the screen of the iPhone, instead of having to print it out.
“We’re testing it now,” said Darren Cross of Fandango at a session on iPhone apps. “It’s not too far away. We’ll have it pretty soon.”
An iPhone app that could get you into movie theaters is a big step towards the long-promised ticketless future.
Right now, tickets purchased through Fandango’s site must be printed out at home, and the ticket’s barcode scanned at the theater. It’s pretty painless, but it would be much easier to simply display the barcode on screen.
However, tickets purchased through Fandango’s iPhone app (which is actually easier to use than the website) must be picked up physically at will call. It’s a minor inconvenience, but undermines the electronic nature of the transaction..