Instagram Removes Ability To Turn Off Video Autoplay Ahead Of Ad Push

Photo Oct 11, 5 18 13 PM

Instagram recently received a minor update with bug fixes, and you may not have noticed that a small setting is no longer present in the iPhone app. You used to be able to disable autoplay for videos, but now the only video options are for sound and preloading over Wi-Fi-only.

The change may not seem that significant at first, but when you consider that Instagram is about to introduce video ads, it makes more sense.

Instagram told Engadget that “it disabled the option due to “confusion” from users regarding what clips will play with sound,” but it just so happens that the decision is also a nice bonus for potential advertisers. Who wants to sell video ads to people when they could just disable them with a quick toggle?

  • Avenged110

    I’m interested to see if any ads show up on version 4.1.1. I should have kept 3.1.5… I still have the ipa but they disabled logins via that old of a version >:(

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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