The new GoPro Hero3+ makes jumping out of an airplane in a squirrel suit just a little bit more tempting. The new camera is smaller, faster and apparently much better.
GoPro is probably the only company still selling significant numbers of standalone camcorders, and you’ll find its little ruggedized HD boxes on the bikes, helmets and car-hoods of extremely sporty people everywhere. I know a videographer who uses them for b-roll and the like, usually gaffer-taped up in hard-to-reach places.
The Hero3+ adds faster Wi-Fi (great for transferring footage to the iPhone), a 30% boost to battery life, a 20% smaller body when packed in its waterproof housing and a new lens. There are a bunch more tweaks to make this a good update to the current model.
That’s the Black edition. The new Silver is cheaper, as you’d expect, and offers the same kind of upgrades but to a lesser extent. There’s also a new (2.0) version of the Mac and PC editing app, GoPro Studio.
The new cameras will cost $400 and $300.