How A Gold iPhone Will Mine Global Fashion Trends

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gold-com

This article first appeared in Cult of Mac Magazine. 

You may think a gold iPhone is the tackiest thing since Mr T’s chains, but Apple is actually fashion forward.

Cult of Mac asked EDITD, a leading fashion forecasting firm, whether the gold iPhone would be in step with what’s going on in the world, fashion-wise.

“Metallics, and gold in particular, are certainly a growing fashion trend,” noted EDITD’s Julia Fowler. “We’ve recorded an 88 percent increase in gold products over the last 3 months.”

Over the sweltering summer, gold went from being barely a glimmer with about 10,500 items stocked at stores like Gap, Target and ASOS, to 19,600 products.

Bring on the bling.