Apple backs transgender student in Supreme Court fight

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Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Apple is backing Supreme Court plaintiff and LGBT rights advocate Gavin Grimm.
Photo: Geoff Livingston/Flickr CC

Apple and dozens of other top tech companies filed a Supreme Court brief today in support of a transgender boy’s fight for equality.

In the case, Gavin Grimm, a transgender student from Virginia, is suing the Gloucester County School Board for creating a bathroom policy he says discriminates against transgender students by separating them from their peers.

Apple snags marketing wiz behind Gap’s ‘Dress Normal’ campaign

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dressnormal

Apple’s first wearable is heading full-stream down the product pipeline ahead of its early 2015 release, and to aid with the launch of its first fashion accessory, Apple has recruited the talents of Gap Inc’s second top marketing executive.

Marcela Aguilar joins Apple with a deep background in fashion and ad agencies after serving as Gaps senior global director of marketing and communications, and has plenty of global expertise that will come in hand as Apple tries to convince fashion forward women and men to slap an Apple Watch on their wrists.

How A Gold iPhone Will Mine Global Fashion Trends

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gold-com

This article first appeared in Cult of Mac Magazine. 

You may think a gold iPhone is the tackiest thing since Mr T’s chains, but Apple is actually fashion forward.

Cult of Mac asked EDITD, a leading fashion forecasting firm, whether the gold iPhone would be in step with what’s going on in the world, fashion-wise.

“Metallics, and gold in particular, are certainly a growing fashion trend,” noted EDITD’s Julia Fowler. “We’ve recorded an 88 percent increase in gold products over the last 3 months.”

Over the sweltering summer, gold went from being barely a glimmer with about 10,500 items stocked at stores like Gap, Target and ASOS, to 19,600 products.

Bring on the bling.