This might just be the kind of rumor only a Hutt could love. According to self-professed “intergalactic” news site Jedi News, the Apple TV could soon get a new channel dedicated entirely to Star Wars on-demand programming.
A mysterious (and highly sketchy) “unnamed source” wrote to JediNews.co.uk, claiming:
A Disney branded app for Star Wars will launch on Apple TV devices, with plans to distribute the final Clone Wars episodes exclusively digitally only through the Apple TV device for a limited period of time. This will happen in this holiday season.
In 2014, plans are in an early stage to use the platform to deliver SW7 production news ‘live’ from the sets, followed with Star Wars Rebels in late 2014 taking us all the way through to SW7 release.
Right now, it’s pretty hard to take this seriously. Yes, Apple does have a chummy relationship with Disney (owners of the Star Wars franchise) thanks to Steve Jobs’s presence on Disney’s board of directors, post-Pixar acquire. Yes, Apple has been on fire lately when it comes to adding new channels to the Apple TV, adding ESPN, HBO Go, The Weather Channel, Vevo and more to the mix just in the last few months alone. So Apple is trying to branch out.
That said, this channel seems highly specialized, with not a lot of content available to justify it. We don’t doubt that Disney would like to get a Star Wars channel off the ground, but it seems like this is a pretty niche fit for the Apple TV.