There’s been a recurring theme with the iPhone its debut in 2007, and that’s that every model Apple releases sells significantly better than the last. Phil Schiller once said that each new iPhone model sells as many units as all previous models combined, and analysts expect to see a similar trend this fall with the iPhone 5S.
In fact, one analyst predicts the new iPhone will be “the most successful product launch ever in the history of Apple.”
We don’t expect the iPhone 5S to be dramatically different to the iPhone 5. It’s likely to look largely the same, with a few internal improvements such as a faster processor and improved graphics, and a better camera. If we’re lucky, we’ll also see a fingerprint sensor.
But despite only “incremental” changes, the iPhone 5S is still expected to become a big hit.
“The new iPhones will be massively successful,” Equity Research Managing Director Trip Chowdhry told Benzinga. ”This will be the most successful product launch ever in the history of Apple.”
Clearly others feel the same way, because Apple’s share price has been climbing steadily in recent weeks as we anticipate the launch of new iOS devices this fall. Tim Cook has teased a whole host of new products, and in addition to the iPhone 5S, we expect to see a new low-cost iPhone, new iPads, and possibly a new Apple TV.
Despite Chowdhry’s high hopes for the iPhone 5S, however, his criticism of Apple and its management has not disappeared. Chowdhry still believes Apple isn’t moving quickly enough to stay ahead of its competitors, and he’s not convinced Tim Cook should still be CEO.
“Innovation does not exist at Apple,” Chowdhry said. “Where is Apple TV? Where is iWatch?”