Microsoft Lies About Windows 8 Tablet Screen Size To Try And Diss The iPad

Screen Shot 2013-05-23 at 5.10.08 PM

Earlier today, Microsoft released a new ad that attempts to show how much better the ASUS VivoTab is at getting stuff done than the iPad. A similar TV spot was aired last night with Siri being used to mock things like the iPad’s lack of Powerpoint (a Microsoft product).

Alongside its TV ads, Microsoft has put up a new webpage called “iPad vs. Windows.” At the bottom of the comparison it says that the ASUS ViviTab “has a bigger touchscreen” than the iPad.

False.

Elliot Temple did some calculations on his blog, and he was able to determine that Microsoft skewed the numbers to say that the ASUS tablet had a 10.1-inch display vs. the iPad’s 9.7-inch display. “This is not to scale,” according to Elliot. “Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet (140×78 pixels vs 102×79). This is so far off you can visually see it’s wrong.”

The ASUS screen is actually smaller than the iPad’s:

The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.

How can the screen with a larger diagonal measurement be smaller? Because it’s a different shape. Long and thin gets you a bigger diagonal but a smaller screen, for the same diagonal inches.

The Surface hasn’t sold well at all, and now Microsoft is restoring to cheap (inaccurate) shots at the iPad to try and sell Windows tablets (like saying the iPad can’t run software made by Microsoft).

Screen Shot 2013-05-23 at 5.07.18 PM

Microsoft also says that the iPad costs $699, which is only true of the larger 64GB model. But hey, $499 vs. $449 would make for boring marketing.

Related
  • Andrew Newsome

    $449 is for the 64GB ASUS tablet. And $699 is for the 64GB iPad.

    So it is a fair comparison.

  • iSteve

    iPad is magical in every aspect…

    “microshit” again…

  • Confusion_Lives

    $449 is for the 64GB ASUS tablet. And $699 is for the 64GB iPad.

    So it is a fair comparison.

    Hmmm, if you think so. When you install Windows and the Bloat ware that will come with this tablet it certainly won’t come with 64GB of useable storage (52GB useable on the iPad), secondly the iPad’s screen is nearly double the resolution and higher PPI. Then there is battery life, do you really think this pile of junk will be able to pull off 10 hours of battery, you are dreaming.

    Thirdly if you have used Keynote on an iPad you will know it would be 100 times easier to make a presentation on than using touch inside Windows. So if you want a sub par experience, get yourself the Asus garbage.

    Also I like the way they didn’t show off a surface, as I am sure the prices are similar there.

    FAIL…

  • Jonathan Ober

    so is xbox better than nintendo or sony because it can play microsoft games like Halo and Gears of War? It would seem Microsoft that it’s own software ‘should’ be on the other…besides I thought Office was coming eventually to the iPad or is that still a rumor?

  • RiccardoCh

    This article focuses on the only one thing false, but does not consider that actually the iPad has huge gaps, and the video underlines them (I speak as a possessor of iPad 3, but I’m not an Apple fan, just love technology)

  • ben_aherne

    like saying the iPad can’t run software made by Microsoft

    It’s not really any different to the I’m a PC commercials bragging about iLife being exclusive to mac.
    “Microsoft also says that the iPad costs $699, which is only true of the larger 64GB model”
    Except that it’s comparing a 64gb model to a 64gb model, and says that quite clearly. You can’t attack someone for being disingenuous and so then do the same thing in the same breath.

  • hal9000mx

    People at Microsoft still don’t get it. the 99% of the tablet users don’t give a shit if their tablets don´t have powerpoint. In fact, the only tablet that have powerpoint on it it’s the surface, and nobody is buying it. People esnt photos, music, games, videos, internet and apps on their tables, and that is exaclty whats Apple is offering.

  • Andrew Newsome

    People at Microsoft still don’t get it. the 99% of the tablet users don’t give a shit if their tablets don´t have powerpoint. In fact, the only tablet that have powerpoint on it it’s the surface, and nobody is buying it. People esnt photos, music, games, videos, internet and apps on their tables, and that is exaclty whats Apple is offering.

    If the app libraries for ios and windows RT were swapped, then windows RT would be the number 1 choice.

About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for three years. He is also a co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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