Do you hate in-app purchases? Sick of downloading an app only to discover its borderline unusable until you drop an extra five bucks? Sick of games that aren’t play to win, but pay to win?
Tough noogies. In-app purchases account for a staggering 76% of all iPhone App Store revenue, with 71% of all iPhone app revenue coming from in-app purchases for total free apps.
If there’s any comfort to be had from U.S. IAP haters, at least there’s this: Americans spend, on average, only about a buck in in-app purchases per download. In Japan, it’s four times that amount.
- Source Distimo