Hate In-App Purchases? Here’s Why It’s The Easiest Way To Make Money On The App Store

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Do you hate in-app purchases? Sick of downloading an app only to discover its borderline unusable until you drop an extra five bucks? Sick of games that aren’t play to win, but pay to win?

Tough noogies. In-app purchases account for a staggering 76% of all iPhone App Store revenue, with 71% of all iPhone app revenue coming from in-app purchases for total free apps.

If there’s any comfort to be had from U.S. IAP haters, at least there’s this: Americans spend, on average, only about a buck in in-app purchases per download. In Japan, it’s four times that amount.

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  • technochick

    There are a lot of games that have IAP and are totally usable without using them. Especially if you aren’t greedy or egotistical and have to have every powerup now so you can have top score within two days

  • Eagle87

    I didn’t think people were that shallow to buy in-app purchases, seems I was wrong! :/

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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