WALL*E and Apple: A Match Made in Heaven


I had the great fortune to attend an early screening of WALL*E, Pixar’s latest feature film, on Tuesday night. And, like just about every Pixar movie ever, it’s absolutely phenomenal. As much as I love Apple, I have to admit that the output of Steve’s other company is a lot more consistently excellent. Even more wonderfully, WALL*E is filled with references to Apple. It’s a fun bonus in an already great film.
Wallepubg
Lots of people have remarked that Apple Design Chief Jonathan Ive was involved in designing EVE, the sleek, white, glossy robot that WALL*E falls in love with. As much as she resembles an older iPod, however, the cleverest thing about EVE is that she appears to have no seams in her surface, though they appear when she lifts her arms. There’s even one scene (pictured) where WALL*E tries to find her hand while it’s in locked position, and he struggles to find the gaps — an obvious reference to the notoriously difficult-to-open iPod or iPhone.
Wallepubf
But the Apple references run deeper. Every morning, WALL*E opens up a solar array in order to charge himself up for the workday to come. Hilariously, as soon as he reaches 100 percent power, the classic Mac booting chime goes off. And it’s definitely the older sound — it’s quite tinny. I’d bet they taped it off of a Quadra rather than a current Mac.

One last Apple reference: WALL*E’s favorite way to unwind is to watch an old VHS tape of the Barbra Streisand movie Hello Dolly (it’s OK; it is actually totally weird, if in a sweet way). But that tape then plays through a circa 2006 video iPod, which WALL*E then magnifies with an enormous lens into a projection screen.

WALL*E: Come for the love, stay for the Apple in-jokes. What could be better than that?

Pictures via About.com

Apps you might like

About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Advertising, Apple, Humor, iPod |


scribol