Video: Watch Apple’s Jonny Ive Geek Out Over Reductive Design

Leander Kahney ()

Here’s Apple’s head designer Jonny Ive geeking out over reducing lots of parts to one single, unibody part — beautiful.

From the recent ‘Objectified’ documentary about industrial design.

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About the author

Leander Kahney

is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in Apple, Hardware, News |

  • http://www.grinningidiot.com JAYnLA

    I think he makes my list of ‘people I’d like to have dinner with’.

  • Gabriel

    HE IS SOOO HOT!!

  • Joe Lewis

    I like it. Can you make the google ads a bit thinner, they’re a bit annoying and bulky.

  • Zedd

    Definitely not the typical douche designer/engineer.

  • Sykes

    To Gabriel, I agree. He’s pretty hot! When they zoomed out at the end, I realised how big his arms are. Dang, he’s got some nice arms there!

  • Outsider

    He is a genius.

  • Androo

    So, every time they make an iMac, they make two keyboards… Don’t they end up with rather a lot of spare keyboards?

  • Fen Tiger

    He just looks so English – pale n pasty (me too)

  • http://www.samanjj.com saman Jebeli-Javan

    i really enjoyed that, thank you. i really appreciate the design of my apple products even more.

  • Robert

    he is YUUUUMMMMM

  • Robert

    he is YUUUUMMMMMY