Video: Watch Apple’s Jonny Ive Geek Out Over Reductive Design
Here’s Apple’s head designer Jonny Ive geeking out over reducing lots of parts to one single, unibody part — beautiful.
From the recent ‘Objectified’ documentary about industrial design.
About the author
Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.(sorry, you need Javascript to see this e-mail address)| Read more posts by Leander Kahney.
Posted in Apple, Hardware, News |
scribol
