Nokia’s New Lumia Ad Says The iPhone 5 Sucks Because It Isn’t Colorful [Video]

You know, I really like this Nokia ad mocking iPhone users over their lack of color choices.

Featuring a joyless, shifting line moving slowly forward to consume the monochrome iPhone 5, it shows a gray world thrown into anarchy when one customer dares to ask about their color choices. Then, when that customer steps out of line, he sees a number of bright, vibrant, colorful people wandering around, uniquely bopping and having fun. They are all carrying Lumias.

Is the iPhone 5’s lack of color choices a big deal? Not for me: that’s what cases are for. I also think it’s important to remember that these ads aren’t aimed at trying to argue people who already want an iPhone out of buying one: they are aimed at convincing people who already know they don’t want an iPhone that a Lumia is better than an Android phone because of its colorful designs.

So I think this ad is really great. It really reminds me of some of the wonderfully designed and experimental cartoons of U.P.A. that came out in the 50s and 60s.

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  • matrix3D

    Yes, because that’s what I base my phone-buying decisions on… whether or not it looks like a plastic candy bar.

  • FriarNurgle

    It’s a very creative ad. I’ll give them that.

  • NethanH
    Yes, because that’s what I base my phone-buying decisions on… whether or not it looks like a plastic candy bar.

    This. This is a huge reason as to why I love Apple products. They’re not plastic. I hate plastic.

  • BigLama

    Creative ad indeed! but yeah! color aint gonna cut it!!! besides i like white anyways so yeah!

  • Shaun Green

    Certainly different. It’s refreshing to see someone doing something different and bold. Love them or hate them the new Nokia phones are certainly colourful and innovative and the new Metro interface is certainly very different to iOS. For that they should both be applauded whether you buy the phone or not. Each to their own.

  • nthnm

    So all the Nokia Lumia has to offer me is that it comes in colours? Samsung and Apple both boast about tech specs and Nokia tells people how colourful their phone is? Phones coming in colours may have been a huge deal 10 years ago when cases were leather and black but cases now come in hundreds and thousands of styles and colours. Producing your phone in yellow isn’t much of anything to take pride in.

    I think many people wearing a suit or pulling out their phone in a meeting would much prefer a black, grey or white phone over a yellow, purple or red phone.

  • bdkennedy

    I may have a blue phone, but it sure falls apart fast.

  • Shaun Green

    So all the Nokia Lumia has to offer me is that it comes in colours? Samsung and Apple both boast about tech specs and Nokia tells people how colourful their phone is? Phones coming in colours may have been a huge deal 10 years ago when cases were leather and black but cases now come in hundreds and thousands of styles and colours. Producing your phone in yellow isn’t much of anything to take pride in.

    I think many people wearing a suit or pulling out their phone in a meeting would much prefer a black, grey or white phone over a yellow, purple or red phone.

    I think that is exactly what they are trying to say in the ad. They are saying the iPhone is for boring business types who wear suits while the Nokia is for hip and cool young dudes and lady-dudes. That is pretty much the same tack that Samsung has been trying – the iPhone is for your parents.

    I’m not saying they’re right before you all jump down my throat, I’m just saying that’s what their marketing is trying to convey.

  • minimalist1969

    I think it’s a smart ad. Keep the message focused and simple for each ad (just like Apple). The lack of colors and industrial design differences between phones has become a bit stale.

    I love all my Apple products but the maps thing combined with the easily scratched aluminum bodies and the 920’s larger high res screen and kick ass camera have me considering playing the field a bit (especially if Windows 8 ups the ante). The Lumia 900 and 920 are much better industrial designs than the iPhone 5 in my opinion.

    Good design is about making a something that is appropriate for its intended use (in architecture we say good design provides “commodity, firmness and delight” … it works, it well built and keep the weather out, and it’s beautiful… if it lacks in any one of these things it is not a truly great design). A phone that scratches the moment you take it out of the box is a failure of the “firmness” part of that equation. The choice to make a phone out of anodized aluminum is almost as absurd as making a couch out of paper or a car out of uncoated steel. Having to put a case on a phone as soon as you open it reminds me of your grandmother who covered her couch with clear plastic.

    One would think the great Jony Ives would consider cheap plastic cases on his designs an abomination. But then again there is a lot of money in selling 30 dollar pieces of plastic at the Apple store.

  • TylerHoj

    That’s a really intelligent and artistic ad. Far better than Samsung’s blatant Apple bashing. Notice the Apple logo in the factory smoke at the very beginning? I enjoyed it, and I’m an Apple enthusiast.

  • Emily Qutub Richmont

    What’s hilarious is that the iPhone 5 sucks overall, There’s nothing dramatically different about it. iPhone 4 was a MAJOR change and improvement, but the iPhone 5 just has a .5 bigger screen, new Chip, and it’s thinner. So what?

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John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his girlfriend and two parakeets. You can follow him here on Twitter.

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