Samsung Releases Two More Anti-iPhone Ads [Video]

Samsung is hell bent on telling iPhone users that they are all a bunch of hipster sheep that missed the cool wave, by showing them that Samsung Galaxy S3 users are a bunch of hipster sheep that switched their loyalties from Apple to Samsung.

It’s probably not going to work, but they just made two more commercials to try to convert us. What do you think of Samsung’s marketing strategy? Will it ever work or influence you? Let us know in the comments.

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  • Tassos Kouris

    No copycats for me (and no plastic, non upgradable contenders…) Sorry Samsung (but your refrigerators are good!!!)

  • FriarNurgle

    Amazing they have money to spend on ads after having to pay Apple a BILLION dollars.

  • nefan65

    Do they realize that these ads don’t work? They’re mildly funny, if at all. Same with the ads for picture sharing, and people in the delivery waiting room.

    In the end, they’re still plastic junk.

  • SkolVikes88

    Yes, because the Samsung guys on the video aren’t hipsters? Lord. Those are so vomit-worthy as to not be worth commenting. Oops, too late.

  • Jeff Briant

    I didn’t have a problem with samsung until this campaign started. They are turning into a political smear campaign because they are a bunch of babies. Make a cool gadget and sell it, THATS ALL. And now they are pointing at us iOS’ers and resorting to cheap name calling. FUCK you Samsung, I’m buying another TV this year with a SONY on it.

  • Ian Gendel

    Wow, that’s what bump is for. Such a great app.

  • mcgruff

    I think the ads are fantastic. Did they sway me from buying an iPhone 5? No. But one has to give them credit for coming up with some clever ads that highlight the differences between the Galaxy (nice phone) and iPhone. There are folks out there who DO want a larger screen on their phone; although things like the Galaxy Note seem like a bit of overkill. My only complaint about iPhone 5 is that I wish it were a tad bit wider. But that’s a minor complaint….it’s the best phone I’ve ever owned.

  • carlospacheco74

    Samsung would kill to have the kind of fans Apple has. I think the Galaxy is cool and I’m not a fan of obsessed fans on both sides. All I see is desperation when I look at Samsung ads. Invest in making your product and service good. Making fun of fans of a product just alienates them and guarantees that they won’t even give your product a chance.

  • tomp

    I’ve seen those more than a week ago…

  • joewaylo

    The commercials don’t work for me. They need to hire more innovative commercial makers. Like Verizon has done previously misleading the consumer market in the fact that AT&T’s network is sloppier than Verizon’s network.
    ———–
    A better commercial would be to use all the features they have and compare that with an iPhone 5. “We can do this (show off features)! Apple can do this…”

  • Cybjorg

    Because I really want other people to bump me their nauseating playlists.

  • CharilaosMulder

    DESPERATE. AND WITHOUT BOUNDS.

  • Cybjorg

    So are their TVs.

    No copycats for me (and no plastic, non upgradable contenders…) Sorry Samsung (but your refrigerators are good!!!)

  • John Branham

    I didn’t have a problem with samsung until this campaign started. They are turning into a political smear campaign because they are a bunch of babies. Make a cool gadget and sell it, THATS ALL. And now they are pointing at us iOS’ers and resorting to cheap name calling. FUCK you Samsung, I’m buying another TV this year with a SONY on it.

    Amen. It’s the most immature way to try to get sales ever. They don’t know how to just capitalize on their own invention rather than the “so last year” iPhone.

  • Xing Liu

    defame another brand has never been a good idea in marketing, as we all know, apple did this once upon a time. these ads might help apple sales more phones than it suppose to .

  • 42_prefect

    The question isn’t whether or not Samsung’s ad campaign will convert all you trendy no talent posers over to their products. It’s a matter of how long it will take for people to realize they are paying for overpriced sweatshop blood phones (I know, if not Made in America/UK, it’s made in China..) The point is Apple has done a great job of pushing people towards the other manufacturers. Most people don’t actually like supporting evil. Apple fanboys are like WWII Nazis, they are too dumb to know they are wrong.

  • Scott Duval

    dorks

  • Scott Duval

    onder if they can pass app diseases like that

  • nvettese

    I love these commercials. I have old people around me who love their iPhones, and I say that is awesome. People with zero technical ability should have something to use as well. This way, Samsung, who outsells Apple’s iPhones, has all the technical, young and fun folks with them.

    BTW – I thought that 3.4 inch screens were all you needed? Guess anyone who bought into the iPhone 5 really does want a Samsung or Android phone. Or else, you would have all stayed with the 4s.

    Has anyone else noticed that Apple’s stock has been falling since the launch of the iPhone5? Meanwhile, Google’s stock is approaching 800.

  • Eric

    Well for one, that bump transfer feature, has been available on the iPhone since the 3G. And you can still do it on the iPhone. Second, there’s a reason why no one lines up for a Galaxy S3. lol Samsung: if you can’t copy them, try to humiliate them. Keyword…TRY. Still grabbing at straws in the wind.

  • Shane Bryson

    Hey guess what Samsung, apps like bump have been around since iOS 2.

  • Shane Bryson

    The question isn’t whether or not Samsung’s ad campaign will convert all you trendy no talent posers over to their products. It’s a matter of how long it will take for people to realize they are paying for overpriced sweatshop blood phones (I know, if not Made in America/UK, it’s made in China..) The point is Apple has done a great job of pushing people towards the other manufacturers. Most people don’t actually like supporting evil. Apple fanboys are like WWII Nazis, they are too dumb to know they are wrong.

    Do you own any products from the following companies?

    Acer Inc. (Taiwan)
    Amazon.com (United States)
    Apple Inc. (United States)
    ASRock (Taiwan)
    Asus (Taiwan)
    Barnes & Noble (United States)
    Cisco (United States)
    Dell (United States)
    EVGA Corporation (United States)
    Hewlett-Packard (United States)
    Intel (United States)
    IBM (United States)
    Lenovo (China)
    Logitech (Switzerland)
    Microsoft (United States)
    MSI (Taiwan)
    Motorola (United States)
    Netgear (United States)
    Nintendo (Japan)
    Nokia (Finland)
    Panasonic (Japan)
    Philips (Netherlands)
    Samsung (South Korea)
    Sharp (Japan)
    Sony Ericsson (Japan/Sweden)
    Toshiba (Japan)
    Vizio (United States)

    I am sure you do, and they ALL use Foxconn. Research before you post :)

  • Bruce Schrock

    Funny thing is apple did the same thing against Microsoft and everyone thought it was hilarious as soon as another company says anything against apple they’re accused of being childish and immature…. come on! its called marketing get over it.

  • theobserving

    Yes yes. Insult your potential consumers. Tell them they’re morons. There’s no way that’ll come off as pathetic.

    /rolls eyes

  • artbytar

    yea, nice try clowns

  • John Frum
    The question isn’t whether or not Samsung’s ad campaign will convert all you trendy no talent posers over to their products. It’s a matter of how long it will take for people to realize they are paying for overpriced sweatshop blood phones (I know, if not Made in America/UK, it’s made in China..) The point is Apple has done a great job of pushing people towards the other manufacturers. Most people don’t actually like supporting evil. Apple fanboys are like WWII Nazis, they are too dumb to know they are wrong.

    Do you own any products from the following companies?

    Acer Inc. (Taiwan)
    Amazon.com (United States)
    Apple Inc. (United States)
    ASRock (Taiwan)
    Asus (Taiwan)
    Barnes & Noble (United States)
    Cisco (United States)
    Dell (United States)
    EVGA Corporation (United States)
    Hewlett-Packard (United States)
    Intel (United States)
    IBM (United States)
    Lenovo (China)
    Logitech (Switzerland)
    Microsoft (United States)
    MSI (Taiwan)
    Motorola (United States)
    Netgear (United States)
    Nintendo (Japan)
    Nokia (Finland)
    Panasonic (Japan)
    Philips (Netherlands)
    Samsung (South Korea)
    Sharp (Japan)
    Sony Ericsson (Japan/Sweden)
    Toshiba (Japan)
    Vizio (United States)

    I am sure you do, and they ALL use Foxconn. Research before you post :)

    IOW, you’re too nice to point out who it actually is that’s “too dumb to know that he’s wrong.”

  • davidjcolley

    Come on samsung you can be lamer than that. Try harder.

  • rogifan

    Wow Samsung really lame. Is that all you got?

  • Complexity Staff

    I prefer iPhone 5 WAY more than GSIII but I love these commercials anyway. Hilarious. :)

  • marsk

    I think they try to copy apple early I’m a Mac ad , but their presentation suck

  • flitzy

    Samsung: What a terrible company. Instead of doing something that innovates and moves technology forward, they come out with an ad bashing Apple while trying to defend their terrible phone.

    If I wanted a plastic piece of garbage, Samsung, I’d get a Fisher Price phone.

  • flitzy

    This ad is funny and effective!
    And popular too – it already has 15,221,132 views and ~85% “likes” on youtube!
    Congrats, Samsung!

    You actually think the intellectual void known as YOUTUBE is a measure of success?

  • TRHGR

    I find the end of the first ad funny, when the women says “when will we able to do the …” and makes a funny gesture. Otherwise the ads are fine, but not great. I like the idea of the S3 as an alternative to iphone, but I had a chance to play with one in a store and it’s not comparable to the “feel” on an iphone. I like my 3GS better in the end. And the exchange of files by contact is a novel feature, but one has to find another S3′s owner. Everybody seems to have an iphone around me, it seems!

  • Tomi Fazzio

    i don’t get the desire of buying a GS3 because it has some cool features but after a week i won’t notice them or use them, and i don’t like the design, the iphone on the other hand has a great design and i notice it every time i take it out of my pocket i stop a moment to admire it (of course without any case or protector) so i choose iphone, it has things that i notice everytime i use it

  • Garym

    Does that remind anyone of the old “squirting” trick the Zune could supposedly do? (If you ever found another person with a Zune, that is…)

    THAT was genius!

  • Adrian Werner

    I wonder if all the people who complain this adds did the same thing for Mac vs PC Apple ads.

  • Jonathan Ober

    riddle me this…is sharing a playlist mean that the songs transfer? If not then I still have to buy the songs right? If so, does that mean artist are getting the money for the duplicate songs? nope…not at all. Also I have yet to meet a friend who’s playlist I actually care for. Maybe a song here or there, but people’s taste are different enough, this feature is not a selling point for me…but maybe I am in the minority on that feature.

  • Bruce Schrock

    No, Apple made commercials pointing out the differences between a Mac and a PC. They didn't degrade anyone, or attempt to call out users for being sheep. The Mac vs PC commercials were great, humorous and they won many awards. They were playful, not nasty in nature. There's a difference.

    There’s an obvious connotation of degrading windows… if you couldn’t see that then you’re blind. Just the guy who they picked to represent windows was degrading to the brand. So yes apple did bash a brand to make themselves look better.

  • Tallest_Skil

    I wonder if all the people who complain this adds did the same thing for Mac vs PC Apple ads.

    I wonder if you could take a few minutes from your trolling escapades to just stop and frigging think about what you’re saying.

    Apple mocked Microsoft.
    Samsung is mocking their USERS.

    If you can’t see that, don’t post about this.

  • Kent Garrison

    Just proves how jealous Samsung is of Apples success and has no innovative ideas of their own to lure in customers. No idea why they think blatantly insulting Apple customers will make them want their product. Samsung wishes they had people camping out for their products. The only thing this marketing campaign shows me is weakness, jealousy, lack of innovation & creativity.

  • Matthew Gonzales Landry

    The question isn’t whether or not Samsung’s ad campaign will convert all you trendy no talent posers over to their products. It’s a matter of how long it will take for people to realize they are paying for overpriced sweatshop blood phones (I know, if not Made in America/UK, it’s made in China..) The point is Apple has done a great job of pushing people towards the other manufacturers. Most people don’t actually like supporting evil. Apple fanboys are like WWII Nazis, they are too dumb to know they are wrong.

    Except that the only reason why Samsung can keep their prices so low is because they have their own sweatshops in Korea AND China. Dumbasses are really stupid. Stop being a dumbass. Every product you buy will be assembled in Chine, Brazil, Korea, etc., because worker wage is significantly less than U.K. And U.S. Stop being a 1st world dumbass and except that when you’re on top, EVERYONE else is beneath you. Dumbass…

  • Matthew Gonzales Landry

    This ad is funny and effective!
    And popular too – it already has 15,221,132 views and ~85% “likes” on youtube!
    Congrats, Samsung!

    Google-supportive ad is popular on Google web services…hmmm now that’s interesting.

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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