AT&T On Nokia’s Lumia 900: “Notch Above Anything We’ve Ever Done” Including iPhone

AT&T On Nokia’s Lumia 900: “Notch Above Anything We’ve Ever Done” Including iPhone

The Nokia Lumia 900, image courtesy of the International Business Times

AT&T’s head device guy Jeff Bradley made a bold statement today regarding the upcoming launch of Nokia’s Lumia 900 Windows phone. The device is widely expected to be the first Windows phone to hold a candle to the iPhone, and AT&T thinks it has a massive hit on its hands.

“Before you walk into the store, you know this is our hero phone,” said Bradley. AT&T thinks the Lumia 900 has the potential to be its new heavy-hitter. Where does that leave the iPhone?

In an interview with CNET, Bradley said “”At all levels, this is a notch above anything we’ve ever done.”

AT&T and Nokia are readying a massive television marketing campaign to raise consumer awareness. The Lumia 900 will be the centerpiece at AT&T stores, with massive signs and posters promoting the device. Nokia and AT&T spent considerable time training store reps, and a majority of them will be carrying one with them at all times. The phone will launch with a number of accessories, which Bradley said sends an indirect message to consumers that the device is unique and important enough to get significant support.

The $99.99 phone is making its U.S. debut on April 8th. We love the Lumia 900 and it is a gorgeous phone, but does AT&T really think sales will top the iPhone? Not likely.

The iPhone 4S doubled AT&T’s record for single-day activations and sold a staggering 1 million units during its launch weekend. The previous record was set by the iPhone 4. AT&T has always touted the iPhone as its flagship device (despite the more recent trend of heavy Android device promotions due to AT&T’s loss of exclusivity with Apple as an iPhone partner), so it will be weird to have the Lumia 900 stealing the spotlight.

AT&T’s promotion of the Lumia will largely depend on how well sales fare during the upcoming weeks. Both Nokia and AT&T seem pretty confident, but the public’s reception to the Windows Phone platform hasn’t been very energetic to say the least. The campaign CNET notes is set to last for at least 6-8 weeks.

What do you think? Does the Lumia 900 have what it takes to dethrone the iPhone?

  • paulimpola

    Sales of similar handsets in Europe since late last year have been dismal. I fully expect the same result in the US market.

  • mr_bee

    It attacks iPhone at it’s single weakest point (price) so it might work.

    If Android wasn’t so cheap (or in most cases free), it wouldn’t have succeeded even to the small degree it has so far.

  • Rob Klaproth

    One thing’s for sure. It is way sexier then the iPhone… And has a lot of great advances… But it’s pretty hard to get people to switch platforms, it has to be earth shattering, and I don’t think this phone is earth shattering. I may consider switching, but only if my favorite apps are available, which they won’t be initially I’m sure.

  • Matt Sevely

    It attacks iPhone at it’s single weakest point (price) so it might work.

    If Android wasn’t so cheap (or in most cases free), it wouldn’t have succeeded even to the small degree it has so far.

    Indeed, very true. I don’t know if it’s the case in the US but in Europe, I have seen many first time Android user, that got the phone for free with a plans, switching to iPhones.

    As for windows phone…. I think most people that will buy those, will be users that haven’t had a smartphone before. Big Lack of Apps repels avid smartphone users.

  • FrankyFox

    It seems unreasonable to expect it to compete with the launch success of the iPhone 4S that has now several generations and improvements under its belt. Rather it should be compared to the first iPhone launch since it is completly new.

  • bondr006

    16gb model only with no expansion slot. I’d be interested if it had an sd or micro sd slot, because the rest of the specs sound pretty decent. I don’t think it will touch the iPhone in sales. Wishful thinking on AT&T’s part.

  • brianathasport

    In an interview with CNET, Bradley said “”At all levels, this is a notch above anything we’ve ever done.”
    “And Microsoft totally did not pay us to say this.”

  • 4phun

    I suspect the Windows Nokia will appeal to the totally clueless who still cling to Microsoft.

    After years of enduing all that pain, I sure do not want to ever go back.

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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