Steve Jobs Finally Reveals Where The Name “Apple” Came From

Steve Jobs Finally Reveals Where The Name “Apple” Came From

Although everyone knows that Apple Computer was named after the namesake fruit, Steve Jobs has never talked about where the name came from — until now (AFAIK).

It was named during one of his fruitarian diets, Walter Isaacson’s new biography of Jobs reveals.

On the naming of Apple, he said he was “on one of my fruitarian diets.” He said he had just come back from an apple farm, and thought the name sounded “fun, spirited and not intimidating.”

AP: Jobs questioned authority all his life, book says

  • Juan Carlos

    What about Newton, gravity, and the first Apple logo? I thought that was the reason..

  • Ed_Kel

    Finally revealed?! I have known this for quite some time. Wozniak said along time ago the name originated from a trip Jobs had to an Apple farm.

  • lkahney

    That was the first logo, which was designed in 1976 by Ronald Wayne, the third co-founder of Apple. Jobs had it redesigned for the rainbow Apple logo a year later.

  • Thegame_2009

    Steve Jobs will be remembered for ever …

  • scapelle

    Second.

  • Christian Trombley

    ….or, he named as an homage to the Beatles record label and has enough sense not to admit that publicly.

  • Mrowlmon

    Must have really liked apples. 

  • Punkxinxdrublic

    YEEEAAAA

  • JoshObra

    Shinigami’s like apples.

    http://www.motifake.com/57328

  • Johnnyagraves

    More fitting that it compares with the apple story of genesis of the old testament being the fruit of knowledge. Even of Steve may not have meant that.

  • Stephen Bloomer

    2nd!!! LOL How f**king sad are you dude, and by the way you weren’t second your like 6th, so, umm. 6TH!! 

  • Jalva1986

    he meant “i second that” the only sad part here is that you didn’t get that…

  • Geemeyseven

    Steve Job’s company is the third Apple, first was in the Garden of Eden*, second was with Isaac Newton…lol!

    *tho not as accurate as what was mentioned in the Bible, Book of Genesis.

  • imajoebob

    That we all have about 32 bazillion other theories on why he chose the name Apple is just more proof of his genius.  His instincts are just unassailable.

  • Voloder2

    What about Apple Corp?  The Beatles?

  • skyhan

    Where the name Apple came from dates as old as late 70s, funny you made it sound like you just uncovered it. BTW that Apple farm was in Oregon.

  • jamesbarsby

    Of cause in Bible myth, it was an Apple that contained all of human knowledge.

    Hence the bite out of the logo… I see that as embracing knowledge.

    But then, that’s probably just my interpretation.

  • Guido Rogall

    In the book “The Work of the Apple industrial design group” published in 1997 this is clearly stated! Chapter 1,2. 

  • Psjlandig

    Its because apple is the common example of the first letter in the alphabet. If we can correlate the saying, take the lead and the rest will follow

  • Al

    Interesting fact: The Bible book of Genesis does not say “Apple” it just says “Fruit”. In ancient tradition the fruit was thought to be a pomegranate. The whole apple thing only arose in the middle ages when Northern Europeans didn’t know what pomegranates were.

    Also the fruit was not said to contain “all of human knowledge”, but was from the “tree of the knowledge of good and bad”. It was a test of obedience: If they ate the forbidden fruit they would then be on their own to decide what is good and what is bad instead of relying on their creator to set the standards for them. Disaster thus ensued.

    This was later copied and distorted by the ancient Greeks who turned the story into that of Pandora’s box.

    Anyway according to Jobs himself, if the bite represents anything it’s that he ate a huge amount of apples when he was a fruitarian! :) I tried being a fruitarian once… I had a lot of headaches.

    • Guest

      That’s correct. But I think people have concluded that it was most likely an apple, since you can take a bite out of an apple, without your mouth/teeth hurting of how hard it is to bite.

      The fruit came from the tree of knowledge, of what’s good and bad. So since you can’t eat a tree, the only way Adam & Eve got their knowledge of good & bad was through the apple.

      ;)

  • Al

    Who?

  • Bill

    the rainbow apple was the most expensive logo ever designed with no black between the colors it was a printers nightmare you go and figure how those little apples kept those plastic lines straight  the re design saved the company millions 

  • steffen_jobs

    of course apple records had nothing to do with it.
    /sarcasm

  • Gelo Baccobonoga

    so if I were to start my own company.. I would have the diet of oranges.. Sounds tangy.

  • Dk

    Pandora’s Box predates the Book of Genesis. Or not, depending on how fundamentalist you are

  • Poo

    So he “FINALLY” revealed this 15 days after his death.
    You guys bust out the ouija board to write this article or what?

  • Bcn Patrick

    I always thought the bight out of the apple was a homage to a code breaker at Bletchly who injected an apple with cyanide and took a bight. Apparently he was a homosexual in the days, second world war, when being outed ment jail.

  • Bcn Patrick

    I always thought the bight out of the apple was a homage to a code breaker at Bletchly who injected an apple with cyanide and took a bight. Apparently he was a homosexual in the days, second world war, when being outed ment jail.

  • Dilbert A

    Wasn’t this known?

  • James McGhie

    Why don’t you and MacRumors just post the whole fucking book on your sites, eh?

    My copy has been dispatched today by Amazon UK, I want to enjoy the book when it comes, not see it cannibalised by tech sites I come to for tech news.

  • James McGhie

    Why don’t you and MacRumors just post the whole fucking book on your sites, eh?

    My copy has been dispatched today by Amazon UK, I want to enjoy the book when it comes, not see it cannibalised by tech sites I come to for tech news.

  • D2391

    are you retarded? it from his biography

  • Sean O’Flaherty

    Steve Wozniak talked about the naming of Apple in his own biography. It’s not like it was never talked about before.

  • Jay Quincy

    So the bitten rainbow apple was not a reference to Alan Turing, genius who created logic engines that were precursors to modern computers and cracked a code during WWII and was later condemned to either imprisonment or forced castration due to his homosexuality so he committed suicide by taking a bite out of an apple laced with cyanide? I am beyond disappointed.

  • Principia

    Good god, cult is right. Jobs did all for Jobs; he brought…or in actuality, helped to bring about…a lot of great technology. I will always remember him for his unnatural need to control…that and the huge screen of his image playing in the background of his too-human self talking down to the rest of us. Begin naming what he did for society in the name of others, and I’ll pay attention.

  • Principia

    “The Macintosh project was begun in 1979 by Jef Raskin, an Apple employee who envisioned an easy-to-use, low-cost computer for the average consumer. He wanted to name the computer after his favorite type of apple, the McIntosh,[2] but the spelling was changed to “Macintosh” for legal reasons as the original was the same spelling as that used by McIntosh Laboratory, Inc., the audio equipment manufacturer.[3] Steve Jobs requested that McIntosh Laboratory give Apple a release for the name with its changed spelling so that Apple could use it, but the request was denied, forcing Apple to eventually buy the rights to use the name.[4] (A 1984 Byte Magazine article suggested Apple changed the spelling only after “early users” misspelled “McIntosh”.[5] However, Jef Raskin had adopted the Macintosh spelling by 1981,[6] when the Macintosh computer was still a single prototype machine in the lab. This explanation further clashes with the first explanation given above that the change was made for “legal reasons.”)”

    Source: http://en.wikipedia.org/wiki/Macintosh

About the author

Leander KahneyLeander Kahney is the editor and publisher of Cult of Mac. He is the NYT bestselling author of Jony Ive: The Genius Behind Apple's Greatest Products; Inside Steve’s Brain; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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