News - page 2319

Brand Your PC Running OS X With Pride

By

post-1530-image-dbbcb916b3620b1e2439664ec5c7f80f-jpg

Celebrating the growing Hackintosh community, the small but prominent group of closeted Mac-lovers finding ways to put unauthorized installs of OS X onto garden-variety PCs, Willowhaven, a user at Insanely Mac, has created a set of logos to print out and slap on the side of your beige box to show your true heart.

They all look pretty good, except for that horrifying Apple + Dell logo. Some things simply can’t get redeemed.

Via Begley

Fake Bono Guests on Fake Steve, Intros Fake (RED) and White iPhones

By

post-1518-image-ea953ae444125fe33af2cbc435f46ab0-jpg

U2 Iphone
Not content to chronicle the fake life of Fake Steve Jobs, author Daniel Lyons has expanded his scope a bit this week by introducing guest blogger Fake Bono of U2, who showed up to present the totally non-existent White Beatles and Product (RED) U2 iPhones. The Beatles model comes with the complete Beatles catalog, plus the band’s solo work, and the U2 model comes with all of Rock and Roll. Read for yourself:

Edge and I hate to be left behind, so we’ve come up with an even bigger idea we’re going to pitch right here where Steve has to read it. Why just buy the Beatles? What you really want is to buy rock and roll. All of it. Presenting the U2 Rock and Roll iPhone. 64 gigabytes of Product (RED) iPhone packed with all of rock and roll. Beatles, Stones, Zeppelin, Sabbath, U2 of course, plus Nirvana and Pearl Jam all the way up to the complete Arcade Fire and Mike Doughty. If it rocks, it’s in here.

Yeah. Seven posts in all, and now Fake Steve has posted an elaborate tale of account hackery to explain how Bono seized control in the first place. All in good fun. Nice Thanksgiving prank.

Via iPhone Savior 

New SF Apple Store Brings Feel of Fifth Avenue to West Coast

By

post-1513-image-db67b27afe3e1fbde92bdeb494723b9f-jpg

Being in an extended turkey coma this morning, I didn’t quite get out of bed early enough to hit the brand-new Apple Store in San Francisco’s Marina, but fortunately the amazing SFist (t-shirt picture) and IFO Apple Store (all else) were all over the opening. Based on the reportage, it sounds pretty stunning. And hey, 1000 free t-shirts!
Chestnutshirts

Gary Allen of IFO Apple Store had a lot of nice things to say:

The store is definitely unique, combining individual features from various stores–or no stores at all. The facade lacks the usual stainless steel and uses white masonry like the Lincoln Road store. The ceiling is about 15 feet tall, unlike any other store. There are no window displays, which would obscure the view of the store interior. And the suspended Apple logo duplicates the Fifth Avenue store. It definitely establishes a presence for Apple in another neighborhood of San Francisco.

Nice. You have to love Apple’s commitment to not stand still with their Apple Store recipe. Each store has its own unique qualities. Fabulous.

New Apple Store Opening in San Francisco on Black Friday

By

post-1497-image-0e3fbd9cfc9268ef845ab379f6611dd2-jpg

Just in case you don’t already have plans to get trampled at Best Buy or Target this Friday, Apple announced that it will open its third San Francisco store at the end of this week. Though it’s highly unlikely that the shop will offer any $25 BluRay players from Taiwan, Apple usually provides goodie bags to the first bunch of customers at its newest stores, even when it doesn’t tie into the scariest shopping day of the year. Anyone going to be in line? Anyone already in line? Get in touch if you want to share the experience. The madness starts at 9 a.m.

Via AppleInsider
Picture from Fireside Camera’s Flickrstream

Dell Dude Now Working As Waiter, Recommends El Grande Burritos

By

post-1453-image-994e35837ae979160c0c4702f717a857-jpg

Few ad campaigns inspired as much mockery as “Dude, You’re Getting a Dell!?!” which plagued the airwaves for years in the late ’90s and earlier part of this decade. Essentially, an annoying looking guy, played by Ben Curtis, would yell out the stupid catchphrase, and then people would pretend to be excited that they were receiving a cut-rate PC with all the classy styling of a kitchen wastebasket. But times change, and stars get fired for marijuana possession, and Curtis has now turned up as a waiter at Tortilla Flats in New York. My friends over at New York Magazine have the exclusive interview.

What’s the most extreme reaction you’ve gotten?
There was a group of women in their early forties, one of whom was bawling. I walk over and they said, “Our friend just passed away. We thought you might be able to cheer [us] up, we know who you are and you’re an incredible human and you’ve been through a lot and you’re an incredible actor. We’re all DEA agents, and we think you should smoke as much pot as you want to. And we love you.”

Well, you would have to, to get excited about about a Dell.

Via Engadget.

Technorati Tags: , ,

Applebee’s New Logo Close to Apple’s Logo

By

post-1450-image-6c1031722bf8483754f04491b39e4994-jpg

Few people, other than Michael Scott on “The Office,” like Applebee’s. Recognizing this, the company just redid its logo, and, well, it kind of looks like Apple’s logo.

Applebee’s Old Logo:

Applebee’s New Logo:
Applebees-New-Logo

Apple’s logo. The main similarity I see is in the font. A bit too close for comfort. Thoughts, Apple legal?
Apple Logo3

Applebee’s images via BrandCurve.
Apple logo courtesy Pycomall

Round-up: 15 Worst Apple Predictions Ever

By

post-1436-image-7a52d4cdea04c34abfe8b087d84ec4b0-jpg

Our pals over at Wired’s Gadget Lab have gathered together 15 of the most foul-smelling Apple forecasts ever, including a number of hits from the ever-prescient Rob Enderle. This is my all-time favorite:

Hewlett Packard iPod To Be a Winner

“The expectation on the iPod is that HP’s version will probably outsell Apple’s version relatively quickly.” Rob Enderle, quoted in MacObserver in August 2004.

The whole list is hilarious. It still doesn’t include my favorite of all time, delivered by (among many others) Cliff Joseph, which was that in 1998 Apple was ready to move into the Internet Set-Top Box game with a sub-$1000 product called “Columbus.” This was a done deal. As you might recall, Columbus was the iMac.

Check the list and report back. Any you think they missed?

Late Halloween Treat: Working iPhone Costumes

By

post-1431-image-3dfa91b2d2f8e55c9403cf42ef324d25-jpg

I didn’t keep up on the Apple-related halloween costumes as well as I like to, but I did see one that I thought you guys just had to see. It’s Bobby Hartman and Reko Rivera as a pair of iPhones with functioning displays. According to the page about their costumes (weighing in at 60 pounds and using LCD-TVs hooked up to Video iPods for their feeds), Reko is a DJ, so this is all old hat to him.

The clip is killer.

Thanks, Scott!

‘SNL’ Uses Jailbroken iPhone as Apple Closes TIFF Exploit

By

post-1429-image-6af115012ef14520f8d4cd35e35ce65d-jpg

I love the NBC and Apple feud so much. Sometimes, the companies overtly bash each other. For every other moment, there’s fun speculation. Take for instance, the latest volley, which likely has nothing to do with the epic rumble between Jeff Zucker and Steve Jobs, but it’s fun to pretend otherwise. Here’s the set-up: NBC’s Saturday Night Live had a sketch featuring an iPhone that Gizmodo believes to have the illicit installer app that graces all jailbroken iPhones — and then, today, Apple issues iPhone firmware 1.1.2 on UK iPhones, which closes the exploit that enables the current group of jailbreaks. Coincidence? Or distant shots in a hundred-years war?

(No further word on features for 1.1.2. Best not to install for now.)

Via digg.

Hulu, NBC-News Corp Online Service Launches GigaOM

By

1799465680_b57edd7aec_m.jpg

Do you Hulu? Well, you might just be the only one. Hulu is the new, still closed-to-the-public video service from NBC and the Fox network’s parent company. Originally mooted as a corporate-friendly alternative to Youtube’s freewheeling territory, recent events have helped position the site as a competitor to the iTunes Store, Cable On-Demand Service, and even a floorwax/dessert topping. Though the parent companies involved clai that their service will immediately start to steal eyeballs from its more seasoned competition, it remains to be seen what they have to offer that, you know, everyone else doesn’t already deliver.

A private beta of the service launched this morning, though they haven’t sent me an invite yet (I registered in August). But check out this screenshot from the home page, I mean where else are you going to go to check out reruns of “Pretender” or “Rob & Amber.” Steve Jobs must be quaking in his boots right now.

Anyone gotten in the door yet? Is it corporate-tacular?

Hulu, NBC-News Corp Online Service Launches GigaOM

Tags: , ,

Apple Releases Official Version of Amateur iPod Touch Ad

By

1795281015_cf6803eb08_m.jpg

As promised in Friday’s NY Times, Apple aired an updated and official version of Nick Haley’s brilliant homemade iPod Touch commercial. I caught it during the pre-game for the World Series. Apple calls the spot “Nylon,” which is a search term during the Safari demo they show. The commercial is very faithful to Haley’s ad, but with a few additions. From what I can tell, the new stuff includes showing a Foo Fighters video, lingering a bit longer on a web page, and then really emphasizing iTunes online. Other than that, it’s the same.

Watch Apple’s official version here, and then click through to watch Nick’s ad for comparison.

The Many Steves of Twitter

By

post-1400-image-7e672f154ddb3b607a44400185adea20-jpg

Having spent a lot of time on Twitter (You can follow my goings-on there for up-to-the-second mac thoughts) now, I’m starting to get a sense of the community. As I poked around, I found that the micro-blogging community (or “Presence” app, to be buzz-wordy) is full of people posing as Steve Jobs — 7 in all. Consider this post the official guide to the Many Steves of Twitter.

Steve 2

1. Fake “Fake Steve Jobs”
Seen above, an earlier Twitterer claimed the territory of the web’s most famous fake CEO in micro form — only he’s obviously not the real Fake Steve Jobs — he isn’t half the writer of the genuine artificial article: ” Backstage – having some probs with the Powerpoint to Keynote file convertor. I wonder if they notice if we used Powerpoint (on Vista…hmmm)” Pathetic.

For the rest of the list, read on…

Greenpeace Spokesman Admits iPhone Alarmism Gets Press. Oops!

By

post-1373-image-3fe6825ab73261007ff010067cfd0fb8-jpg

Anyone who has followed Apple for long has seen activists from Greenpeace or other environmental groups bash the company’s use of toxic or difficult to recycle materials in its products. The company recently trashed Apple’s iPhone for what it claimed were extraordinarily high levels of toxic chemicals the company had pledged to stop using. Of course, Apple only promised to stop using them by the end of 2008, so…

Those clever troublemakers over at Gizmodo cited an industry group that challenged Greenpeace’s methods for determining the contents of the iPhone — they only detected Bromine, not which compounds were present. This led to a lot of furor from Greenpeace, as you can imagine. The rebuttal is quite long, but the last quote from its spokesperson is worth the reading:

If you think we just protest against Apple then look out for soon a report covering a wide range of manufacturers as we have done in 2006. While it might not make as many headlines as the iPhone it doesn’t mean that we are not focusing on all manufacturers to remove toxic chemicals from their products.

That sounds like an admission to me… Apple is moving out ahead of its competitors here. Maybe it would help the cause to admit that, guys…

Via Slashdot

Nike+iPod Marks the Future of Advertising?

By

cult_logo_featured_image_missing_default1920x1080

14adxlarge1.jpg

Is the future of advertising embedded devices that measure the progress of your life? If the New York Times is right, Nike is already headed in this direction, using its relationship with Apple to move out ahead of the competion. The Nike+iPod Sport Kit is explicitly designed to provide performance feedback. Implicitly, it’s there to make Nike a constant presence in the lives of its users and drive traffic to Nike’s website.

Nike’s global sales have climbed in the last four years to more than $16 billion from $10 billion. And executives say the new type of marketing is a part of that trend.

The company plans to use the Nike+ idea in other sports categories, which could include basketball, tennis and soccer. While $29 for a Nike+ sensor hardly covers the cost of the device and the site maintenance and customer service, Mr. Edwards coolly points out that Nike+ is as much about marketing as it is about product.

People have complained since the Nike+ launched that it’s only for running. I’m glad to hear that the company is expanding into other sports. If they make a cycling model, I’m there.

Via Quantified Self