Shane Lother

Opinion: An Open Letter To Steve Jobs — Fix Apple TV

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The iPod. The iPhone. Apple TV.

One of these things is not like the other. I’ll give you one guess which one I’m talking about.

Since its inception, Apple TV has been little more than a half-baked idea that appeals only to a niche market. Even Steve Jobs says Apple TV is only “a hobby.”

For a company known for pumping out game-changing products, this is very out of character. Apple TV is great at what it does, but it could be so much more.