Breaking: Apple Pulls Christian “Gay Cure” App

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It looks like Apple has responded to the outcry over an app from Christian group Exodus International aimed at “homosexual strugglers” by removing it from iTunes.

Some 145,000 people signed an online petition demanding it be removed. (That’s the entire population of Pasadena, California, Rochester, England or Beihei, China).

The real issue: Apple has no coherent policy about what kind of content gets approved and remains in iTunes.

Apple has not yet released a statement about why it yanked the app, which had been available since February 15 and marked 4+ for containing no objectionable content.

Our obsessive checking for it just showed that poof! The Exodus International app was no more.

There’s nothing about it in Apple’s online press room, though it is likely a spokesperson will issue some kind of statement when reporters start ringing tomorrow — since they took the app out after close of business today here in California. (We’ve also put in another request for comment.)

As of this writing, Exodus’ site still has a prominent front page splash for the app and gay rights group Truth Wins Out hasn’t updated the poll with the news, either.

UPDATE: At change.org they are still urging folks to sign the petition — until Apple releases a statement about why it was pulled.

Does that means Apple has pulled the app, like more than 140,000 customers have asked? It’s hard to tell; Apple hasn’t issued an official statement yet. Until they do, it’s important that we keep up the pressure, so that Apple hears loud and clear that “ex-gay” therapy deserve no place in the App Store.

More to come.