Apple Targets Small Business with Joint Venture Support Plan

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Apple Mothership

The old joke about technology is that if you want to setup that new gizmo, go get yourself a 10-year-old. We saw electronics retailer Best Buy follow that bit of wisdom with its consumer-oriented Geek Squad, an army of white-shirt and clip-on bow tie experts that could install that wireless router or a flat-screen television for a price. Apple is doing something similar by exporting its retail Genius techs for small business. The Cupertino, Calif. company reportedly will unveil Wednesday Joint Venture, a $500 per year service with the motto: “Get Setup. Get Trained. Keep Running.”

Sunday retail employees reportedly received word of the new service, which could be launched along with Apple’s much-rumored next-generation Apple iPad 2 during a San Francisco, Calif. media event. The new service would be offered to businesses purchasing a Mac, covering five systems with more unit support costing an additional $99 per year.


Among the services expected to be available through Joint Venture:

  • Priority service at Genius Bars in Apple’s retail outlets.
  • Access to a corporate technical support line manned by Genius technicians.
  • Able to borrow a 15-inch MacBook Pro if repairs take longer than 24 hours.
  • Data transfer and group training sessions.
  • The service is set to launch March 2 in the U.S. and March 3 in the U.K., according to Monday reports. AppleCare and One to One service plans will continue operating. A concern is how Joint Venture will impact the Apple Consultants Network, a group of certified Apple consultants who supported businesses.

    [AppleInsider, 9to5Mac]