Google Goggles Visual Search App Coming This Year To An iPhone Near You

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Google Goggles is easily one of the biggest app advantages the Android operating system has over iOS… but Google seems ready to hobble their own advantage by releasing it to for the iPhone later this year.

Goggles itself is incredibly neat, allowing you to use your smartphone’s camera to take a snapshot of anything around you that you might want to search for on the Internet. For example, thwarted by your own swollen-tongued artistic plebeianism while on a date at the museum, you could take a snapshot of a painting you know absolutely nothing about and quickly get a list of talking points back about it. You can also use Goggles to scan text and then manipulate with it your phone, by emailing it to yourself or using a number as a contact.

It often seems weird to see Google obviate their own advantages over the iPhone, but all Google really cares about is getting as many people using their search engine — and therefore, viewing their search-targeted ads — as possible. Android’s just one means to that end; every other smartphone is another.