Former Think Secret blogger Nick Ciarelli is writing about Apple once more, this time at Tina Brown’s new tabloidy Huffington Post clone, The Daily Beast.
In Not So Secret Apple, Ciarelli argues that Apple’s famously fierce legal attack dogs have calmed down somewhat since the day, a few years ago now, when his constant flow of Apple product leaks and scoops at Think Secret brought them crashing down on him, and his web site to a grinding halt.
Ciarelli interviews editors of several Mac and gadget sites and their opinion is unanimous: Apple realized that the lawsuits and cease-and-desist demands were generating nothing but bad karma, and only confirming that the clamped-on stories were true. So a new policy has been initiated, more leaks are emerging and in higher-profile media, and everything’s a little more relaxed in the legal department than it used to be.
He writes: “But maybe Apple has also realized that when it threatens, subpoenas, and sues web sites run by some of its biggest fans, its actions create a torrent of negative PR that ultimately tarnishes Apple’s brand.”
If that’s the case, I wonder if Ciarelli is tempted to return to Mac rumor-chasing? He was very good at it, after all.
(While you’re looking around The Daily Beast, be sure to read the hilarious and very open Q&A with Tina Brown, in which she explains what it’s all about, and says she’s not jealous of Arianna Huffington at all.)