Apple’s U.S. retail stores will again sell iPhones for full, unsubsidized pricing without requiring proof you’ve also bought a two-year AT&T contract. The full-priced iPhones will still remain locked to AT&T, Apple’s exclusive U.S. wireless carrier.
First announced internally on Monday, the Apple memo obtained by Gizmodo states “customers purchasing iPhone as device only at full price are no longer required to have an AT&T account or provide a form of ID.”
While sales are limited to one per person per day, customers with an AT&T contract can buy five iPhones per day, according to reports. Apple has imposed a lifetime limit of 10 on buying full-price iPhones.
Unsubsidized iPhones can range from $499 for an 8GB iPhone 3G to $699 for a 32GB iPhone 3GS.
After months of speculation Apple might drop AT&T’s exclusive iPhone deal this summer, analysts increasingly expect the Dallas-based carrier will retain its exclusive deal for at least the remainder of 2010. Wall Street saw Apple’s decision to use AT&T’s Wi-Fi network for its new iPad as a “vote of confidence” in the carrier.
[via Apple Insider, 9to5 Mac and Gizmodo]
