Apple just released AppleCare+. When you buy your iPhone 4S, you can choose AppleCare+ for $100 to cover two accidental damages to the device.
AppleCare+ must be purchased when you buy a new device, and for each incident Apple will charge a $49 service fee. Beats having to buy a new iPhone when the screen cracks!
You can buy AppleCare+ now on Apple’s website, with a delivery date of October 14th. The iPhone 4S launches on October 14th, in case you didn’t know.