Very cool post up at Apple 2.0 right now about the connection between press attention and Apple’s marketing efforts. Essentially, as Leander has argued before, the company lays off the advertising a little bit when interest is high. Phil at Apple 2.0 decided to see if Apple then pumps it back up again when things tail off. None-too-surprisingly, press hits about the iPhone are way down from two months ago. Last week, after the company rolled out “All These Years” and “All the Parts,” the volume of iPhone stories went up again.
Check it out, it’s great.
4 responses to “Are New iPhone Ads a Sign of Flagging Interest?”
These ads appear very inexpensive to produce…..You don’t need expensive “talent”. You don’t need the million dollar producer. Any Geek could do it. Why not produce new ads every week?
They also rolled out “Amazing” and “Instead”.