Apple is developing a new media file format to deliver digital music along with collateral material such as artwork, lyrics, liner notes, songs, videos, and images all from a centralized album launch page, according to a report Monday at The AppleBlog.
Citing “various whispers and rumbling around the web,” the report said the new file format is code-named “Cocktail” for the variety of ingredients it will bring to the user experience.
Apparently, major music labels including Sony, Warner, Universal, and EMI are also spearheading their own version of an enhanced file format in the hope of not being outdone by what amounts to a significant potential upgrade for iTunes.
Apple is considered by many to have effectively “saved” the music industry by inventing the iPod and iTunes, with the major labels having resented the company’s pricing power and ability to dictate distribution terms ever since.
If true, the rumored new file format could make for nice end-user eye candy while providing entertainment for those amused by the ongoing struggle for world domination among Apple and the major media distributors.
