Top stories

A New Kind Of Heist: Six Apps For Free

Those crazy MacHeisters are at it again, and this time the deal is even harder to resist.
The first ever MacHeist Nano won’t cost you a penny. You can download, without charge, fully licensed copies of ShoveBox, WriteRoom, Twitterific, TinyGrab, and Hordes of Orcs. If 500,000 people take part (which I think is a pretty safe [...]

Getting More iPhone Home Screens – And Keeping Them

A couple of weeks back, I wrote Temporarily Get More iPhone Home Screens Via Cunning Bug Exploit, but had heard staying away from the iTunes Applications tab within my iPhone was probably a Very Good Idea. Reader Larry Pressnell noted that since the most recent iTunes update, his extra screens have been accessible in iTunes.
Since [...]

Cult of Mac Favorite: MobileStacks Is the Best Reason To Jailbreak. Period.

I really like Stacks on my Mac. Stacks makes it fast and easy to find files, folders and apps right from the Dock. It makes managing a Mac pretty slick with all sorts of little UI tricks. That’s why I recently gave MobileStack a go on my jailbroken iPhone.
I must say that it lives up to the [...]

Gallery: Behind the Scenes From Two Classic Apple TV Ads

Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare [...]

Microsoft Taps Seinfeld to Get Serious with Apple

seinfeld_wsj.png
Image via Wall Street Journal

UPDATE: The original reference to Chiat\Day as creators of the campaign referred to in this post was incorrect. We regret the error and any confusion it may have caused.

Microsoft is launching a $300 million advertising campaign featuring Jerry Seinfeld to try and slow the juggernaut that has seen Apple take increasingly big bites out of the Windows maker’s dominant share of the personal computer market.

Seinfeld, a known Apple/Mac fan, will reportedly take $10 million to look the other way and come up with one-liners to help transform Microsoft’s stodgy and serious image in the public mind.

The campaign, created by Chiat/Day, the agency responsible for Apple’s legendary 1984 commercial,  MDC Partners’ Crispin Porter + Bogusky in Miami, will also feature comedians Chris Rock and Will Ferrell (who starred in a Mac “switch” ad years ago). Apparently up in Redmond they don’t think Apple’s recent success is funny at all.

Via WSJ

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

3 comments

    Chris Rock and Will Ferrell?
    Daimn, they are getting serious.
    It’s a shame though, I like Will Ferrel.

    “What’s the deal with modular security windows?”

    I honestly don’t know how many times you guys are going to get this wrong.

    Chiat\Day (yes, it is with a backslash) is not the agency on the new MS campaign. Where would you even get this idea and think it is correct? Chiat\Day has been – and continues to be – Apple’s agency of record for over 25 years.

    Seriously, here we are again with no research done to confirm facts. See this previous article covering the same subject where the facts were also misconstrued in such a way that the author claimed Alex Bogusky was the creative genius behind the ‘Get a Mac’ ads.

    Come on guys. Even a blog deserves a little work. Otherwise, how can we find the other posts you write to be credible?