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Microsoft Taps Seinfeld to Get Serious with Apple

8:19 am, August 21st, 2008, Lonnie Lazar

seinfeld_wsj.png
Image via Wall Street Journal

UPDATE: The original reference to Chiat\Day as creators of the campaign referred to in this post was incorrect. We regret the error and any confusion it may have caused.

Microsoft is launching a $300 million advertising campaign featuring Jerry Seinfeld to try and slow the juggernaut that has seen Apple take increasingly big bites out of the Windows maker’s dominant share of the personal computer market.

Seinfeld, a known Apple/Mac fan, will reportedly take $10 million to look the other way and come up with one-liners to help transform Microsoft’s stodgy and serious image in the public mind.

The campaign, created by Chiat/Day, the agency responsible for Apple’s legendary 1984 commercial,  MDC Partners’ Crispin Porter + Bogusky in Miami, will also feature comedians Chris Rock and Will Ferrell (who starred in a Mac “switch” ad years ago). Apparently up in Redmond they don’t think Apple’s recent success is funny at all.

Via WSJ

Posted by Lonnie Lazar in Advertising, Apple, News | Comment on this article

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

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3 comments

    Chris Rock and Will Ferrell?
    Daimn, they are getting serious.
    It’s a shame though, I like Will Ferrel.

    Church of Apple, on August 21st, 2008 at 12:02 pm

    “What’s the deal with modular security windows?”

    piker62, on August 21st, 2008 at 12:53 pm

    I honestly don’t know how many times you guys are going to get this wrong.

    Chiat\Day (yes, it is with a backslash) is not the agency on the new MS campaign. Where would you even get this idea and think it is correct? Chiat\Day has been – and continues to be – Apple’s agency of record for over 25 years.

    Seriously, here we are again with no research done to confirm facts. See this previous article covering the same subject where the facts were also misconstrued in such a way that the author claimed Alex Bogusky was the creative genius behind the ‘Get a Mac’ ads.

    Come on guys. Even a blog deserves a little work. Otherwise, how can we find the other posts you write to be credible?

    bone, on August 22nd, 2008 at 5:06 am