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Journalists Cover Microsoft, Using Macs

It’s not an easy time for Microsoft — with Steve Ballmer having to field questions about being “buffoons” and an “evil empire”  at the shareholder’s meeting (.doc) — so when they get together “the world’s most influential technology pundits and online writers” (nb: we weren’t invited) for Mobius to discuss super-secret mobile tech you’d think [...]

Guide To Black Friday Apple Bargains: Cheap MacBooks, iPods and Accessories Galore

Here’s a guide for finding the best bargains on Apple-related gear during the infamous Black Friday sales on November 27. We’ve compiled a comprehensive list of gear from leaked photos of sales flyers and descriptions of sales.
The bargains include a 2.26 GHz MacBook + $150 gift card at Best Buy for $999.99 ; a 32GB [...]

Review: Voices Is Today’s Best Thing Ever, Grab It Now While It’s Cheap

New on the App Store is Voices from the clever folk at Tap Tap Tap. You can guess what it does.

Open it up, pick a silly voice. Helium is pretty silly. A microphone appears and the app even clears your throat for you (try it, you’ll see what I mean). Now speak your brains, and [...]

Review: Sony Walkman S540 Series Video MP3 Player

Press releases, you will hardly be surprised to hear, are rarely very interesting. But one arrived in my inbox a couple of weeks ago that made me double-take.
“Sony’s S Series Walkman,” it chattered, “is a serious challenger to the iPod Nano.” Gosh, really? Perhaps the Cult had better have a look at one, then, despite [...]

Apple Announces Its Final Year at Macworld

Apple today announced that 2009 will be the last year the company exhibits at Macworld Expo.

Citing the declining efficacy of reaching its audience through participation in trade shows, the company issued a press release indicating Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo. Schiller’s will be Apple’s last keynote at the show, which held its debut event in 1985.

The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

With the increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website, the company is able to directly reach more than a hundred million customers around the world in ways a trade show could never hope to.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

About the author

Lonnie Lazar

Lonnie Lazar is a writer, musician, web designer attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

Email the author | Read more posts by Lonnie Lazar.

5 comments

    what they don’t mention is that starting fall 2009, all announcements will be broadcast simultaneously to every apple store and major apple vendor from Steve’s new moon base.

    @Lucas:

    No, they’ll be from the bunker at the secret UNDERGROUND base where the rest of the alien technology is kept that they get their ideas from.

    Steve on the big stage will be missed but Apple tech will continue to be amazing!

    Peace.
    Olmecmystic

    It will still be good though, it would be nice if Steve where there. We are showing our new product for the first time there this year.

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