The Saga of a Fake Apple Internal Memo

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In case you missed it, the full story of how Engadget came to post a fake Apple internal memo announcing delays of the iPhone to October and Leopard to January is now up at the site. It’s pretty a long and pretty involved tale, but the most interesting piece is this: Someone with access to Apple’s internal e-mail systems sent the original memo. Apple sent a second e-mail denying that the first message was real, but it all feels fishy.

After all, we know Apple has started fake rumors in the past just to flush out leakers. Could the Steve now be applying this logic to his own employees?
Regarding yesterday’s Apple news [Engadget]

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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