Apple Ditching Macworld in Favor of CES?

Apple Ditching Macworld in Favor of CES?

Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one source.

The source, citing “friends who work at Apple,” insisted the company is ditching MacWorld because it will “go large” at CES, which typically runs concurrently with MacWorld in early January.

The International Consumer Electronics Show, or CES, is the big annual gathering ot the consumer electronics industry. Held in Las Vegas over several days, it attracts more than 2,700 companies from all over the world, including technology giants like Microsoft, Sony and Nintendo.

Apple has never had a presence at the show, exhibiting at MacWorld instead. In 2007, Steve Jobs managed to eclipse CES by unveiling the iPhone at MacWorld, but typically the technology press prefers CES, which has more companies and therefore more news.

If Apple were to be a presence at CES — with Steve Jobs possibly giving a keynote speech — it would no longer have to compete with CES for press attention.

In addition, Apple is now more of a consumer electronics company now than a computer company, making CES a much better fit than MacWorld, the source said.

The source insisted his information was solid, not just speculation.

“It’s a done deal,” he said.

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  • Daniel D.

    Is it acceptable journalism now to base a story on what a friend of a friend has to say?

  • Simmerl

    This is ridiculous.
    Have you forgotten why Apple quit MacWorld in the first place?

  • Sebhelyesfarku

    Makes sense.

  • nic

    makes NO sense whatsoever. why leave one show so they can control the release of their products more tightly, only to replace it with another show at the same time of year?

    not to mention, at CES they wouldn’t be the belle of the ball.

  • Dave Hanks

    CES would certainly be a motivation for Apple to drop MacWorld. It is one that I had not considered… thanks for your article.

  • John

    Seems unlikely, but who knows. CES is trending downhill. How much longer will it last?

  • Jon Seff

    Please Ed, it’s Macworld, not MacWorld.

  • Bob Washburn

    Here’s some Apple trivia for you……. Apple did exhibit at CES, in January 1979, and maybe 1980.

    As Apple’s northeast distributor, my team and I worked at the Apple booth (20 x 20), greeting Apple dealers and dealer candidates. Total Apple sales in 1978 – $7 million.

  • I. Sterling

    bovine feces. period. no way, no how, no chance. nostradamus’ predictions for the end of the world in 2012 are more likely than this. pure 100% bovine feces. and shenanigans on CoM for citing a “friend of a friend” as a source. proper journalism FTW. wait, oops, guess not.

  • Fio

    i don’t like the idea of mac going more mainstream to the point of combining ces and mixing what that crowd….apple is its own thin, not to be easily mixed with other electronics of lower standards

  • Sahanatrymytech

    i am sorry its a old post…though i read it once…..

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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