The Ads are Coming, the Ads are Coming to iPhone

AdWords advertisers can now show desktop text and image ads on the iPhone, the T-Mobile G1, and other mobile devices with full (HTML) Internet browsers, Google announced Monday.

Google text and image ads can now point to desktop landing pages without advertisers needing to create mobile landing pages or ads in mobile formats. The ads can deliver mobile-specific calls-to-action and reach mobile users searching with their phones more than ever during the holiday season.

Recently, the Google mobile team launched new results pages formatted specifically for the iPhone, according to the post at Google’s Mobile blog. Now, advertisers will be able to display ads exclusively on these mobile devices, create campaigns for them, and get separate performance reporting. Advertisers who prefer not to show desktop ads on these phones can opt out and show ads only on desktop and laptop computers.

Via Techmeme

  • Rob Stedson

    For those of you wondering why Carleton University sounds familiar, it was the university that made headlines last week when they cancelled a Cystic Fibrosis fundraiser because it only affected ‘white males’

    Good to see them make headlines for something else besides being racists.

About the author

Lonnie Lazar

Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie's photos on Flickr.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in Advertising, iPhone, News |