The iPad is Coming, But Where’s The Content?

CC-licensed, thanks Richard-G on Flickr.
CC-licensed, thanks Richard-G on Flickr.

You may have beat the crowd to pre-order an iPad, but when you pick it up April 3, Apple still doesn’t know content will be available for it.

According to a Wall Street Journal report, Apple is “scrambling” to firm up content deals just weeks before the device ships.

All of the usual unnamed insiders say that Apple has had a hard time lining up TV programs, digital newspapers and other content before the launch as media titans weigh the advantages of jumping on the iPad bandwagon against the potential threat to current revenue streams.

Talks are still on, according to these Cupertino deep throats, to secure discounted TV shows.  iPad users would get $0.99 downloads instead of the $1.99 and $2.99 they pay now at the iTunes store. Deals with newspapers, magazines and book publishers have all been put on the back burner for now.

If the numbers insiders cited in the story are correct — hundreds of thousands of iPads have been pre-ordered and Apple could sell more iPads in the first three months than iPhones in the first trimester after debut– the content owners could soon be the ones scrambling.

What, if any, content do you consider essential for the iPad?