iTunes is a strong service for music and apps, but it’s video offerings are far shakier, especially when it comes to television shows.
The biggest issue is the price: the average show costs $1.99 on iTunes.That seems to be more than most people want to pay for something that can watch for free on television, or wait a few months to buy on DVD for 25-50% less.
Apple’s been hinting they want to drop the average price of television shows on iTunes for awhile now, but it looks like they’ve finally convinced a network to go along with the plan. According to All Things D, CBS is planning on marking down the price of some of its show (but not all) to $0.99.
It’s a smart move, but the wording makes it clear that CBS still intends to charge full price for their more popular shows. With partners like this, Apple’s got a long way to go towards threatening the cable industry.
