Microsoft is arming its Surface marketing campaign with a heavy dose of Apple-hate, but Apple is continuing to take the opposite approach by highlighting the amazing things people do with their iPads.
In the latest additions to the Your Verse campaign – Striking a new Chord and Organizing a Movement – Apple has included segments that highlight how Jason Hall has helped revitalize Detroit by organizing massive bike rallies from his iPad, while the Chinese electro-pop duo Yaoband are blazing into a new musical frontiers aided by the iPad Air.
One of the two new ad segments focuses on Jason Hall, the co-founder of Detroit’s Slow Roll city bike ride rallies that see thousands of participant coming to the weekly event. Each week Detroit Slow charts a new route through the city’s historical neighborhoods, bringing a new spirit of community and change to the hard hit area.
The other ad features musicians Luke Wang and Peter Feng who have formed the group, Yaoband. Luke Wang uses iPad to capture everyday sounds and transform them into infectious rhythms, while Peter Feng syncs up via Music Studio with his iPad, allowing them to work together wirelessly.
A run down of the apps Luke uses to capture sounds like bike horns or billiards balls and transform them into blasting beats can be found on the full mini-site, along with Jason Hall’s favorite apps for running Slow Roll.