Restaurant lets you pay for your food by Instagramming it


What if we lived in a world where you could pay for your food by sharing it on Instagram? Some would call it hell on earth because of how our Instagram feeds are already overwhelmed with such pictures, but that kind of attitude could be starting to change.

A new pop-up diner in Soho, London called The Picture House is letting its customers pay for their meals in exchange for posting a pic of it on Instagram with the hashtag “BirdsEyeInspirations.”

The brand behind the restaurant, Birds Eye, found that 52% of people already take pictures of their food when they eat out. The Picture House opened last week, and a quick search of #BirdsEyeInspirations on Instagram shows that there have already been hundreds of shares.

Restaurant lets you pay for your food by Instagramming it

Restaurant lets you pay for your food by Instagramming it

The Picture House seems to be a traveling experiment, as Birds Eye has plans to bring it through Manchester and Leeds next month.

  • Ron Hawkins

    How does this place pay for its supplies, and its staff?

    • Rory Parker

      Read the source article, Cult of Mac likes to be as bad at journalism as they possibly can by giving only half the facts so its easily misinterpreted.
      It’s a ‘pop-up restaurant’ – that is, its an advertising campaign for a frozen foods company. Costs money now, pays for itself in ‘earned advertising’.

  • djmiller

    You guys should check out the app Popular Pays. Lots of free goodies if you have 500+ instagram followers and post.

About the author

Alex HeathAlex Heath is a journalist and co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.

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