iPod Touch Does More Web Traffic Than Windows Phone And BlackBerry Combined


The iPod might be a dying business, but “dying” businesses for Apple are still businesses the competition would kill to have.

Apple’s iPod business, for example, is still worth $5 billion. Here’s an interesting metric to show how big the iPod still is in comparison to other companies, though. New mobile ad traffic data from Opera Mediaworks suggests that just a single iPod — the iPod touch — accounts for more web traffic than BlackBerry and Windows Phone combined.

According to the data, Apple’s iPod touch still accounts for about 3.15% of all global web traffic. That’s just a splash in Apple’s 38.17% web traffic dominance, but compared to traffic from Windows Phones (0.18%) and BlackBerries (1.14%), it might as well be a flood.

Not that Apple’s totally on top, you understand. For the first time ever, Android surpassed iOS as the major platform in the smart device market: 42.83% of all web traffic coms through Android. When you consider the fact that Apple controls more than a third of all web traffic with just a handful of devices, though, that number looks less impressive. It takes thousands of different handsets — many of them extraordinarily cheap — for Android to achieve dominance.


About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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